Kit contains the following 4 parts: 1. Company Describe your organization in a few Fax Lists sentences. Why were you founded? What do you contribute to the world? And what is your ambition? This helps journalists discover your 'why'. This lays a nice foundation on which the rest of your press kit builds. Also include relevant facts and figures. How long have you been around? Where are you active? And what kind of turnover Fax Lists you generate? A smart selection of relevant data gives the journalist quick insight into where your organization stands and thus helps to interpret the rest of the press kit. If your organization publishes an annual report , Fax Lists you will of course include it. Also read: What journalists want: 7 tips for a greater chance of publicatio.
This is also the place to introduce some employees. A biography of the board Fax Lists members, examples of previous media appearances and a number of quotes that can be used immediately. If you work for a larger organization and you employ experts on certain topics, you can introduce them briefly and Fax Lists possibly offer their contact details directly. In this way, journalists immediately know who to approach if they want to go in depth! 2. Image Attractive imagery is an essential part of a successful press approach. While not every article Fax Lists received an accompanying photo in print publications, this is a different story with the switch to (almost completely) online.
With every online article there is room for a beautiful Fax Lists accompanying image, both photo and video. It's up to you to make sure of that! What kind of image do you include in your press kit? Provide a varied offer. Natural picture of your products and services, but certainly also of your employees and office. image of Fax Lists employees You also want to provide the journalist with your logo and other branding material, preferably in different options in terms of color and shape. It goes without saying that all your images have a high resolution and can be Fax Lists published royalty-free. Include the name of your organization and a description of the image in the file name.